Oracle’s lawsuit against Google has revealed some interesting nuggets about Google’s revenue expectations for the Android platform. First of all, while Google takes a 30 percent cut of all app sales, it only keeps 5 percent, with the rest going to carriers and payment processors. As a result, back in 2010, the company expected those app downloads to earn the company $3.8 million. By comparison, it expected to earn $158.9 million — about 40 times more — from ads on the Android platform.
While the revenue numbers are certainly different today, the revelations offer an interesting perspective on the history of Android.