At its Dreamforce conference, Salesforce.com made a slew of announcements, including unveiling new tools for building mobile apps for the Salesforce platform. Called "Salesforce Touch," the mobile development tools will enable the creation of both smartphone and tablet apps. Salesforce Touch supports native iOS and Android apps, as well as HTML5 Web apps.
Salesforce's Mike Rosenbaum advised developers that they "need to start thinking about mobile first. We are increasingly accessing these services through mobile devices. I use our expense reporting app on my phone and iPad far more than I do on the desktop."