Older Users More Likely to Spend Money on Freemium Apps

A new report from mobile analytics firm shows that while younger app users will spend more time with apps, older users are more likely to pay money for freemium apps. Those in the 18-24 age group spent the most time with free apps and accounted for 32 percent of the total. In terms of time spent, they were followed by the 25-34 age group (29 percent), 13-17 (22 percent), 35-54 (14 percent) and 55+ (3 percent).

However, the 25-34-year-olds were, by far, the most likely to pay cash for freemium offerings, accounting for 49 percent of sales. They were followed by those in the 35-54 bracket (28 percent), 18-24 (16 percent), 13-17 (5 percent) and 55+ (2 percent).

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