Why Are Businesses Still Targeting iOS First?

Market researchers say there are now more Android smartphones than iOS phones in the U.S. and worldwide, but many enterprises continue to launch iOS-only apps. For example, just this week, Twitter launched a music platform that works only on the iPhone and iPod, not Android. Why?

TechCrunch’s Sarah Perez offers a couple of possible explanations. First, iOS users do more mobile browsing and stay engaged with mobile apps longer. Also, it appears that there are some Android users who don’t download any apps at all. “Some believe there are quite a few Android owners who simply don’t use their phones like smartphones,” writes Perez.

Also, in areas where many of the companies building apps are based–like Silicon Valley–iPhones continue to be much more prominent than Android phones. Others say that mobile development talent is the issue–there are simply more experienced iOS developers than Android developers. And of course, the fragmentation issue makes it more difficult to write apps for Android.

Still, companies that do offer Android apps are finding success. Perez concludes, “Android has come a long way since its debut. It’s a solid and promising platform for running apps. It’s in the hands of a lot of people. It’s growing. Now it’s time for the companies who build apps to catch up.”

View article

Share the Post:
Share on facebook
Share on twitter
Share on linkedin


The Latest

your company's audio

4 Areas of Your Company Where Your Audio Really Matters

Your company probably relies on audio more than you realize. Whether you’re creating a spoken text message to a colleague or giving a speech, you want your audio to shine. Otherwise, you could cause avoidable friction points and potentially hurt your brand reputation. For example, let’s say you create a

chrome os developer mode

How to Turn on Chrome OS Developer Mode

Google’s Chrome OS is a popular operating system that is widely used on Chromebooks and other devices. While it is designed to be simple and user-friendly, there are times when users may want to access additional features and functionality. One way to do this is by turning on Chrome OS

homes in the real estate industry

Exploring the Latest Tech Trends Impacting the Real Estate Industry

The real estate industry is changing thanks to the newest technological advancements. These new developments — from blockchain and AI to virtual reality and 3D printing — are poised to change how we buy and sell homes. Real estate brokers, buyers, sellers, wholesale real estate professionals, fix and flippers, and beyond may