Datamation's Eric Spiegel writes of his past experience working for a company that decided to stop giving away free sodas and snacks. While it was a small thing, the change was a big deal for some developers. Some saw the discontinuation of freebies as a sign that the organization was no longer a great place to work, and they found jobs elsewhere.
Spiegel writes, "Being concerned about free sodas, snacks and other perks certainly seems shallow on the surface, but sometimes you have to look beneath the surface to see what is really happening. Management should carefully analyze the impact of changes which could very well corrode company culture and negatively tilt the scales of staff retention in favor of the competition—who just happen to have a fridge stocked with free sodas."