Until now, only developers in the United States and Canada could purchase Microsoft's HoloLens augmented reality headset, but now the company is opening up the program to people in Australia, France, Germany, Ireland, New Zealand, and the United Kingdom. Currently, Microsoft is taking pre-orders from these locations for devices that will ship in late November.
HoloLens headsets costs $3,000. Microsoft is positioning the device as a tool for enterprise use rather than for consumers.
“When we set out to pioneer the mixed-reality category, we knew that many of the best innovations would be discovered when others got their hands on the technology,” said Alex Kipman, technical fellow, Microsoft Windows and Devices Group. “It has been quite inspiring to see what our partners have built and what individual developers have created. Together, we have only scratched the surface for what mixed reality can do. I can’t wait to see what happens next as we welcome these new countries to our holographic landscape.”