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Nokia Entices Developers with Ad Exchange

The smartphone maker is also launching a premium developer program.


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In a bid to attract more developers to build apps for its smartphones, Nokia has announced a new ad exchange program. The Nokia Ad Exchange (NAX) will leverage technology from Inneractive to give developers access to 120 ad networks in 200 countries. NAX will allow mobile development firms to track ads in Windows Phone 8, Series 40, Symbian, iOS, Android and BlackBerry apps from a single dashboard. The tool can also automatically optimize campaigns to maximize developer revenue.

In addition, Nokia has unveiled a premium developer program that offers $1,500 worth of services and support for $99.

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