The Missing Link in Salesforce 1

I thought the 9000-person crowd at Amazon re:Invent last week was large, but by all accounts,’s Dreamforce this week in San Francisco puts re:Invent to shame. And all those throngs of aficionados heard one main announcement from Salesforce today: Salesforce 1.

Billed as a platform for the Internet of Things (IoT) – excuse me, the Internet of Customers – Salesforce 1 has new APIs, mobile tools, and more for connecting apps, devices and customer data.

Slick. Sexy. And unquestionably Cloudy. What’s not to like?

The problem is, I doubt the Salesforce 1 team read my recent article on why the IoT may be DoA (as in dead on arrival). The reason? Security. As in, the IoT doesn’t have any to speak of. All those RFID tags, smart refrigerators, cyber-aware automobiles, and intelligent traffic lights blink away, ripe for the hacking.

Now here’s Salesforce, building an Internet of Customers, with nary a word about security in the marketing verbiage. Sure, they discuss security somewhere in the technical details, but the bottom line is that neither Salesforce nor anyone else really has a clue how to secure the IoT.

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