Actor Justin Long promotes Qualcomm laptops

Actor Justin Long promotes Qualcomm laptops

Actor Qualcomm

Justin Long, the actor known for his role as the “Mac guy” in Apple’s mid-2000s ads, has switched sides again. This time, he is promoting new Windows laptops powered by Qualcomm. In a video shown during Qualcomm’s Computex event, Long is seen preordering a Windows laptop with a Snapdragon X Elite chip.

The segment shows Long typing on an Apple MacBook at home, frustrated by many notifications, including warnings about low battery life and limited disk space.

Justin Long endorses Qualcomm laptops.

Long searches for “Where can I find a Snapdragon-powered PC?” and says to the camera, “What? Things change?”

Qualcomm CEO Cristiano Amon stressed this message by returning to the stage and saying, “Yes, things change.” It’s not clear if Long will be in more Qualcomm ads, but this is not his first time away from Apple. In 2021, Long was in an Intel ad campaign promoting the company’s Windows PCs, where he jokingly introduced himself as “Justin,” mocking his old “I’m a Mac” tagline. Qualcomm, a new player in the PC chip market, says its Snapdragon X Elite chips aim to outperform products from Intel and Apple.

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As these new chips start powering Windows laptops that are set to launch later this month, consumers can expect more marketing from Qualcomm.


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